Blackblot Technology-Driven Questionnaire
This questionnaire explores the effects and degree of the technology-driven environment which product management professionals may experience at their workplace. For more information on technology-driven companies, please see the "Who's driving your company?" chapter in the PMTK Book.
A technology-driven score will be calculated according to your responses and a corresponding situation assessment and recommendation will be presented. Average time to complete this questionnaire is three minutes.
Company
1. Which professional discipline do you mostly perform at your job?
Product Management (either Product Marketing or Product Planning)Program Management
Release Management
Sales
Other
2. Which functional group in your company do you report to?
MarketingProduct Management
Engineering
Sales
CEO
Other
Corporate Environment
3. Which of the following best describes your company's product strategy?
Technology-drivenMarket-driven
Sales-driven
4. In your company, which corporate function is most dominant in shaping the company's product strategy?
MarketingProduct Management
Engineering
Sales
CEO
Other
5. Do you feel you have the focus and resources to properly perform your job assignments?
YesNo
6. The top executives in your company are formerly from which corporate function?
MarketingProduct Management
Engineering
Sales
CEO
Other
7. How much impact on a product's success do you think you have?
Great extentModerate extent
Not at all
Job Environment
8. How well-defined is your job description?
Great extentModerate extent
Not at all
9. How broad is your job description?
Great extentModerate extent
Not at all
10. In your daily course of work, are you more involved with tactical or strategic activities?
StrategicTactical
11. On average, how many hours a day do you devote to researching and reading about topics such as your market, technology, and industry?
01
2-3
4-higher
12. How would you classify the volume of email messages you receive at work each day?
Too muchJust right
Very little
13. Is your work well-planned or is it haphazard?
Well-plannedHaphazard
Technology Orientation
14. Does your company generally exhibit an overwhelming reluctance to change?
YesNo
15. Do you feel that in your company, long-term decisions are made only when serious problems are encountered?
YesNo
16. Do you feel that in your company there is a strong belief that providing the best technology is a guarantee of success?
YesNo
17. In your company, do various promotions and marketing collateral often emphasize technology or product features, not customer's needs?
YesNo
18. In your company, does every department behave as, and is seen as, an island unto itself?
YesNo
Market Orientation
19. Do you feel that in your company, customer needs are first priority and understanding these needs is a constant concern?
YesNo
20. Do you feel that in your company, marketing research is an on-going activity assigned a very high priority?
YesNo
21. Do you feel that in your company there is good internal cooperation which has lead to better services and greater customer satisfaction?
YesNo
Transitions
22. In your opinion, which is the right product strategy for your company?
Technology-drivenSales-driven
Market-driven
23. Relative to product management, in which areas does your company most need to improve?
Job descriptionsProcesses
Methodology
Work tools
Internal collaboration
All of the above
24. Does your company need to focus more on customer and market needs and less on technology?
YesNo