Blackblot^® Product Management Expertise™

Master PMTK^®-based strategic product management. Plan, define, and lead products with market-driven clarity, strategic focus, and operational excellence

The Blackblot Strategic Product Manager™ (SPMR) course is the most professional product management training available to product managers.

This four-day intensive program provides comprehensive, hands-on training in market-driven product management using the Blackblot Product Manager's Toolkit^® (PMTK), a globally adopted methodology for defining, planning, and marketing technology products and services.

The course integrates theory with applied practice to build strategic and procedural expertise across the full scope of the product management discipline.

Participants learn to evaluate opportunities and risks, define and document market and product requirements, formulate business cases, and create value-driven product and market strategies.

The program emphasizes integrating strategic thinking with operational execution, enabling participants to evaluate opportunities, define market problems, build business cases, and guide cross-functional collaboration using professional PMTK^® templates and frameworks.

By the end of the course, participants will be equipped to establish and manage a structured, repeatable, and scalable product management function that aligns corporate strategy with customer value and business outcomes.

This course is ideal for professionals seeking to strengthen their mastery of product management through a structured, proven methodology.

Who Should Attend

• Product Managers – Product professionals at all levels defining, planning, and managing products across their lifecycle.
• Aspiring Product Managers – Professionals preparing to enter product management and seeking a structured, market-driven framework.
• Business and Marketing Leads – Managers shaping product strategy, planning, or go-to-market initiatives.
• Cross-Functional Contributors – Team members from engineering or marketing, supporting product planning and execution.

Key Outcomes for Participants

• Learn market-driven principles to evaluate product opportunities and risks
• Formulate business cases to support investment and prioritization decisions
• Define and document market and product requirements using professional templates
• Develop segmentation, positioning, and value messaging strategies for target markets
• Apply the PMTK^® methodology to organize and execute the product management function

Course Structure

• Strategic Product Management™ (SPM) – Two-day core fundamentals module of the Blackblot PMTK^® methodology. Covers market-driven product planning and strategic thinking foundations.
• Procedural Requirements Management™ (PRM) – One-day advanced practical module focused on problem discovery and product planning. Includes identifying market and product requirements, creating use cases, prioritizing features, and role execution.
• Business and Market Planning™ (BMP) – One-day advanced practical module focused on market evaluation and strategic product marketing. Covers value planning and product marketing alignment.

A full curriculum and daily agenda are available in the course syllabus.

Blackblot Training Package (Free with Enrollment)

• The Product Manager's Toolkit^® (2nd Edition) book (hardcover and digital)
• Blackblot PMTK^® templates account, lifetime access, and updates
• Blackblot BPMP certification account
• Digital course slides and action plan
• Official digital certificate

PMTK^® is a registered trademark of Blackblot – Product Management Expertise™.

Course Availability

• Private Onsite Courses – For corporate product teams (minimum five participants), offered worldwide.
• Public Online Courses – Offered periodically for individuals and distributed teams.

For pricing, scheduling, or further information, contact the Blackblot team.