Blackblot^® Product Management Expertise™

PMTK Product Management Concepts

• Product Management – "Market-focused corporate activity that uncovers potentially profitable market problems and communicates them in the proper format to the company's product developers who then specify and build solutions to those problems."
• Product Manager – "Market expert who seeks potentially profitable market problems and describes them to product developers."
• Product Manager's Credo/Focus – "You're not managing a product. You're managing the market problem which the product solves."

PMTK Product Management Guidelines

• Product management is a specialization.
• Product management resides solely in the problem space.
• Product management is an autonomous corporate function.

PMTK Product Management Objectives

• Provide more value than the competition.
• Build a sustainable competitive advantage.

PMTK Product Manager Role

• The Product Manager is a market expert – a strategic role in the problem space.
• The Product Manager owns and manages the market problem that the product solves.
• The Product Manager describes the user's functional market problem to the product developers.

Note: In PMTK literature, the Product Manager is the PMTK Product Planner.