Blackblot Market-Value Pricing™ Course
The Blackblot Market-Value Pricing™ (MVP) is a one-day advanced course that provides attendees with the knowledge, skills, and tools to effectively contribute to product pricing activities.
Pricing is immensely complex, multi-varied, and driven by numerous conjoint considerations with far-reaching consequences.
This course delineates useful concepts, models, and processes that aid in making actual pricing decisions.
The MVP course is based on the PMTK MVP Model, a market-value centric pricing process that guides sets of managerial decisions that help determine a product's price.
All Blackblot Market-Value Pricing™ course training graduates worldwide receive a free digital copy of the Blackblot MVP Book.
Key Outcomes for Participants
- Apply market-value-centric thinking to pricing decisions
- Evaluate pricing options based on product lifecycle stages
- Distinguish between pricing objectives, strategies, and tactics
- Use structured models to determine and justify pricing schemes
- Understand the core principles and terminology of product pricing
- Recognize the psychological, legal, and competitive factors that influence price
A full curriculum and daily agenda are available in the course syllabus.
Course Availability
- Private Onsite Courses – For corporate product teams (minimum five participants), offered worldwide.
- Public Online Courses – Offered periodically for individuals and distributed teams.
For pricing, scheduling, or further information, contact the Blackblot team.