Blackblot Product Manager's Toolkit® (PMTK) Methodology

The Blackblot Product Manager's Toolkit® (PMTK) is a comprehensive set of models and professional templates which constitute a complete product management methodology that illustrates notable best practices and processes to help create successful market-driven products.

Used by over 5,000 product managers and product marketers worldwide in multi-national enterprises to small startup companies, Blackblot Product Manager's Toolkit® (PMTK) is the ultimate tool for product management professionals. Every registered PMTK user is entitled to free and unlimited updates and upgrades via a lifetime subscription.

Why should product managers and product marketing managers purchase and use PMTK?

  • Free and unlimited updates and upgrades via a lifetime subscription.
  • Proven successful and used daily by thousands of product managers worldwide.
  • PMTK provides the tools product managers need to effectively perform their job.
  • PMTK templates are consistent in their structure, making them easy to learn and use.
  • PMTK templates are highly productive as they allow product managers to focus on content (what to write) and not on the method (how to write).


PMTK Ver. 6.1 (Lifetime Subscription) - US$99.00
Blackblot Product Manager's Toolkit® - Buy Now

All Strategic Product Manager™ course training graduates worldwide receive a free single user license to a copy of Blackblot Product Manager's Toolkit®. The PMTK Commercial Package templates are in editable Microsoft Word document format. The PMTK Evaluation templates are in non-editable PDF file format.



Blackblot Product Manager's Toolkit® (PMTK) Version 6.1 - Evaluation Templates

Abstract

  • Blackblot Product Manager's Toolkit® (PMTK) Version 6.1 is a comprehensive, customizable, and feature-packed professional template collection for product managers and product marketing managers. Every registered PMTK user is entitled to free and unlimited updates and upgrades via a lifetime subscription. Blackblot Product Manager's Toolkit® is the ultimate tool for product management professionals.


PMTK Preface


PMTK Methodology


PMTK Product Planning

        • Requirements Management
          • PRM Market Requirements – Description of the market opportunity, market problem, and the resulting market requirements.
          • PRM Product Requirements – High-level description of the functional solution, intended use and the set of features it provides that addresses the market problem and satisfies needs.
          • PMTK Market Requirements – Description of the product and the market into which the product will be introduced. An inclusive approach in which business information and market and product requirements are all bundled together in the same document.
        • Use Cases – Ways various users put the product to use and under which scenarios.
        • Features Matrix – Managing actual product capabilities.
        • Product Roadmap – Plan or vision that describes a product's evolution.
        • Pricing Model
        • Win/Loss Analysis
          • Win/Loss Analysis Questionnaire – Information gathering tool in a process whose output helps to improve products and develop better sales functions.
          • Win/Loss Analysis Report – Summary results reporting tool in a process whose output helps improve products and develop better sales functions.
        • Customer Visit – Planning customer visits with the intent of better understanding their needs.
        • Agile Software Development
          • PMTK Agile Guidelines – Parameters of an interface between the Blackblot PMTK Methodology™ and contemporary Agile Software Development principles.
          • PMTK Scrum Product Backlog – Requirements management and work prioritization tool for Agile Scrum which conforms to the Blackblot PMTK Methodology™.


PMTK Product Marketing

        • Business Case
        • Competitor Analysis – Analysis of competing companies, partially via their products.
        • Product Comparison – Tabular comparison of competing products.
        • Corporate Mission – General business direction and company purpose.
        • Product Positioning – Basis for clear and focused marketing messages that communicate the product's value proposition to multiple audiences.
        • Value Documents
        • Market Plan – Description of the long-term goals and messages delivered to the target market, relative to a particular product.
        • Marketing Communications
        • Sales Support
        • Marketing Review – Comprehensive inspection of the market and the company's preparedness for it.


PMTK Process Efficiency

        • Meeting Rules – Rules and general guidelines for conducting productive corporate meetings.
        • Management By Objectives – Intelligent form of self-management.
        • Decision Making – Driving an effective process of decision making within a project.
        • Deliverable Sign-Off – Tool for securing acceptance and commitment to deliverables.
        • Generic Templates
        • Bundle Book
          • Bundle Book – Central repository of documents related to a particular product.
          • Bundle Book Folder – Product bundle book folder structure for organizing product documents or deliverables.
        • Gap Analysis – Procedure for assessing how well product management tasks are being performed.
        • Performance Review


PMTK Legal Documents


PMTK Personnel Management

        • PMTK Career Development
          • Curriculum Vitae – Individual's professional history, skills sets, and specific key contributions to convey one's value to an organization.
          • Professional Development Plan – Process to develop or increase the professional competencies of product management professionals.
        • PMTK Team Management


Blackblot Strategic Product Entrepreneur™


Blackblot PMTK Book

        • "The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management" provides novice and intermediate product managers with the information and clear definitions that they need to fully understand their role within an organization and then put their knowledge into practice. Springer Science+Business Media, ISBN: 978-3-642-04507-3.


Powered by Blackblot™ Knowledge Base

        • Powered by Blackblot™ Knowledge Base – Dynamic repository of product management core knowledge that is based on the Blackblot PMTK Methodology™ and is part of Blackblot's commitment to provide free lifetime professional and career support to all product managers. Browse the different categories, search for specific topics, or send any question regarding any topic in product management.


Blackblot Training Program

        • Blackblot Strategic Product Management™ – Advanced professional training program that is based on the Blackblot PMTK Methodology™. All training graduates receive free professional support from Blackblot during their career in product management or product marketing.


Blackblot Content Retention Tool™

        • Blackblot Content Retention Tool™ – Promotes post-training content retention and helps product managers and product marketers to further deepen their knowledge. The Blackblot CRTs are test-based software applications that challenge individuals with a series of multiple-choice questions which are based on Blackblot PMTK book chapters.


Blackblot Product Management Professional™ (BPMP) Certification Program

        • Blackblot Certification Program – Blackblot Product Management Professional™ (BPMP) certification program is based on the Blackblot PMTK Methodology™ and was developed exclusively by Blackblot to provide product management professionals with a way to differentiate themselves, validate skills, and gain professional acknowledgement, and to enable companies to achieve better consistency in the internal application of the product management discipline.
        • Master BPMP – Merited designation of a Master Blackblot Product Management Professional™ (Master BPMP), a top career and professional differentiator, is awarded to individuals who have successfully passed all presently available Blackblot Product Management Professional™ (BPMP) certification program tests.



PMTK Action Model

R

E

S

E

A

R

C

H

Product Planning

L

E

A

R

N

I

N

G

Planning

Definition

Development

Maintenance

Describe market problems and needs

Define solutions to market problems

Build solutions that solve market problems

Sales channels support and product revisions

PRM-MRD, PRM-PRD, PMTK-MRD

Features Matrix

Pricing Model, Pricing Model Spreadsheet

Win/Loss Analysis Questionnaire, Win/Loss Analysis Report

Use Cases

Product Roadmap

Product Evangelism

Customer Visit

Product Marketing

Evaluation

Strategy

Readiness

Execution

Examine opportunities to serve the market

Formulate the market approach

Prepare market tactics and MarCom activities

Deliver value and build competitive advantage

Business Case

Corporate Mission

Company Profile

Company Presentation

Competitor Analysis

Product Positioning

Product Backgrounder

Product Presentation

Product Comparison

Sales Axioms, PSFB, USP

Collateral Matrix

Lead Generation

 

Market Plan

Launch Plan

Marketing Review

 

E

X

E

M

P

T

Process Efficiency

F

O

R

M

A

L

People

Decisions

Deliverables

Learning

Instill flow and structure at work

Bring closure and secure commitment

Present and share work output

Assess and measure performance

Meeting Rules

Decision Making

Generic Templates (DOTX, THMX)

Gap Analysis

Management By Objectives

Deliverable Sign-Off

Bundle Book, Bundle Book Folder

Performance Review, Performance Review Matrix

 

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Use of these documents is subject to the Blackblot PMTK Single-User License Agreement.