Blackblot^® Product Management Expertise™

The Blackblot Strategic Product Marketer™ (SPMK) course is a one-day advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing.

Delivered through an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit^® (PMTK) methodology to teach participants how to effectively market products in a market-driven organization.

Participants will explore the foundations of strategic product marketing, focusing on the marketing domain, product marketing methods, and the product marketer's role.

This course is ideal for professionals seeking to deepen their expertise in strategic product marketing using a structured and proven methodology.

Key Outcomes for Participants

• Develop B2B buyer personas to guide messaging
• Understand the role of strategic product marketing
• Apply segmentation to define and assess target markets
• Distinguish between basic and advanced value propositions
• Create positioning and messaging aligned with market needs
• Define competitive advantage using a structured methodology
• Build a marketing outline focused on superior perceived value and differentiation

A full curriculum and daily agenda are available in the course syllabus.

Blackblot Training Package (No Extra Charge)

• Lifetime access to the PMTK professional template collection
• Lifetime updates to PMTK templates
• Digital course slides and action plan
• Official course certificate (digital copy)

All materials are provided in English.

Course Availability

• Private Onsite Courses – For corporate product teams (minimum five participants), offered worldwide.
• Public Online Courses – Offered periodically for individuals and distributed teams.

For pricing, scheduling, or further information, contact the Blackblot team.