Blackblot Strategic Product Marketer™ Course
The Blackblot Strategic Product Marketer™ (SPMK) course is a one-day advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing.
Delivered through an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach participants how to effectively market products in a market-driven organization.
Participants will explore the foundations of strategic product marketing, focusing on the marketing domain, product marketing methods, and the product marketer's role.
The course progresses through key fundamentals such as market segmentation, B2B buyer personas, and market research. Building on this foundation, it introduces essential and advanced concepts in value creation, competitive differentiation, and product positioning.
Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms.
By the end of the course, participants will be able to construct a comprehensive strategic product marketing plan emphasizing superior perceived value and competitive advantage.
This course is ideal for professionals seeking to deepen their expertise in strategic product marketing using a structured and proven methodology.
Details of the course schedule and curriculum are in the Blackblot Strategic Product Marketer™ course syllabus.
Onsite private courses are available to corporate product teams worldwide with five or more attendees.
Online public courses are available to individuals and distributed product teams.
For price quotes, private training requests, and general inquiries, please contact the Blackblot team.