Product Planning or Product Marketing Difficulty

Question: "Which discipline is more difficult, product planning or product marketing?"

Both disciplines are difficult in their own right. Product planning requires a more formalized and deterministic mindset, while product marketing is more conceptual and probabilistic.

Product marketing is viewed as a very difficult business discipline because it attempts to foretell and alter human behavior, and therefore its outcome is most challenging and least predictable.

In PMTK this challenge is overcome by following a solid process that is coupled by logical thinking.

For more information, please see the Blackblot Strategic Product Marketer™ course.