Planning an Integral Part of PMTK

Question"You often speak about the concept of planning as an imperative and integral part of PMTK and of a product manager's job. Why is it so important?

Companies operate in dynamic and complex environments that impact their ability to be profitable.

Planning at all levels, be it business, product or market planning, helps reduce the risks of failure at all levels (financial, marketing, technology) and increase the chances of success.

Everyday product managers encounter numerous amorphous questions that demand estimation, conjecture and a resolution process.

Planning helps manage but does not eliminate risk. Planning is trying to control destiny and it alludes to the heightened probability of achieving desired results by preparing for eventualities and thinking ahead.

The Blackblot Product Manager's Toolkit® (PMTK) templates are designed to promote planning and process efficiency in all aspects of product management.