Best Product Strategy

Question"What is the best product strategy for enterprise software?"

According to the Blackblot PMTK Methodology™, product strategy is a coordinated set of long-term decisions that build and enhance products to fit market needs, and outline how to build a product competitive advantage.

But no single best product strategy exists for any type of product since it all varies over time and according to market conditions, financial situation, competitive landscape, state of technology, product maturity, and more.

The outcome of any product strategy is inherently probabilistic and unpredictable.

There are some relevant best practices but typically there are no guaranteed and definitive outcomes.

For more information, see the Blackblot PMTK Book: Second Edition and the Blackblot Strategic Product Manager™ course.