Discovery-Driven Approaches Versus Traditional

Question"What tools can companies use to determine if they should use discovery-driven approaches versus traditional?"

This is a judgment call based on the pros and cons of an approach. In the Blackblot PMTK Methodology™, the aid in making this selection is the Technology Gap model.

Technology Gap is the difference between market needs and the technology offering. A Negative Technology Gap is when technology supersedes market needs (e.g. smartphone features). A Positive Technology Gap is when market needs are unmet by technology.

I assume the Technology Push approach is what you refer to as the "traditional approach". Here products often display a negative technology gap.

The Market Pull approach is the modern, market-driven influenced way of discovery. Here products often reflect a positive technology gap.

For more information, please see the Blackblot PMTK Book: Second Edition and the Blackblot Strategic Product Manager™ course.