The Technology-driven Company
A technology-driven company is focused on better technology.
Such companies often create products that are a "solution looking for a problem".
The technology could be great but perhaps no apparent practical application.
Technology-driven companies display these characteristics:
- There is a definite reluctance to change.
- Each department is seen as an island unto itself.
- Promotions stress features, not customers' needs.
- Decisions are made from a production or sales perspective.
- Long-term decisions are made only when serious problems are encountered.
- Department managers tend to be very defensive and protective of their domains.
- Providing the best technology is assumed to be an automatic guarantee of success.