The Sales-driven Company
A sales-driven company is focused on maximizing short-term return on investment.
Sales-driven companies will alter their product's feature set to accommodate a specific customer's particular wishes.
There is nothing fundamentally wrong with being sales-driven and providing custom work.
A sales-driven product strategy can be a lifesaver and used as a survival mode tactic if market segments start deteriorating or are in a chaotic phase that precludes targeted marketing programs.
The downside is that a sales-driven product strategy is a short-term approach that does not build highly sustainable product lines.
It is very hard to build market leadership and promote company growth without those sustainable product lines.
The eventual outcome of a sales-driven approach in technology companies is a plethora of product variants (produced via modification of core products) sold to different customers.