Product Management Methodology – How To Compare?
Question: "We would like to compare Blackblot's product management methodology to other methodologies. Please advise."
The following table summarizes the list of key parameters that can be used as a checklist to evaluate and compare the PMTK Action Model™, a reference and operational framework, which is at the core of the Blackblot Product Manager's Toolkit® (PMTK) methodology.
| Comparative Criteria | Blackblot PMTK Action Model™ | Other Frameworks and Models | Commentary |
| Methodology | |||
| Does the model represent a complete managerial approach to product management? | ✓ | The Blackblot PMTK Action Model™ was designed as a comprehensive product management methodology (tasks, processes, deliverables, and roles). | |
| Is the model standardized on fundamental concepts? | ✓ | The Blackblot PMTK Action Model™ is uniformly guided by two key principles. | |
| Is the model both process and task oriented? | ✓ | The Blackblot PMTK Action Model™ is innately both process and task based. | |
| Practicality | |||
| Is the model practical and useable? | ✓ | The Blackblot PMTK Action Model™ was created to address the practical,detailed elements for applying product management in real-life. | |
| Does the model identify workflow inputs, tools/techniques, and outputs? | ✓ | The Blackblot PMTK Action Model™ is a practical work model that is comprised of linear and definitive processes. | |
| Disciplinary | |||
| Does the model clearly identify the two main disciplines in product management? | ✓ | The Blackblot PMTK Action Model™ identifies and shows how the product planning and product marketing disciplines are linked. | |
| Can the model be used to realize the relationship between product planning and product marketing? | ✓ | The Blackblot PMTK Action Model™ clearly demonstrates the internal flow and interaction between product planning and product marketing deliverables, and maps them to the entire product management process. | |
| Coverage | |||
| Is the model fully supported by task templates and supplemental models? | ✓ | The Blackblot PMTK Action Model™ is fully supported by a collection of cohesive task templates and auxiliary models. | |
| Is the model aligned with supporting product management team structures? | ✓ | The Blackblot PMTK Action Model™ is intrinsically aligned with both the product management and product definition team structures. | |
| Adaptability | |||
| Can the model be applied in a stage-gate/milestone-based process? | ✓ | The Blackblot PMTK Action Model™ can be easily represented in a stage-gate manner. | |
| Does the model clearly separate corporate and product level tasks? | ✓ | The Blackblot PMTK Action Model™ uniformly differentiates corporate and product level tasks. | |
| Evolutionary | |||
| Does the model contain professional feedback and improvement tasks? | ✓ | The Blackblot PMTK Action Model™ contains three self improvement tasks. | |
| Does the model promote and help improving process efficiency in product management? | ✓ | The Blackblot PMTK Action Model™ depicts essential tools that promote process efficiency since product management, done well, is comprised of extremely well-ordered and well-disciplined processes. | |
| Support | |||
| Is the model supported by comprehensive documentation? | ✓ | The Blackblot PMTK Action Model™ is fully supported by the "Product Manager's Toolkit" book, published by Springer publishing. | |
| Is the model suitable for use by domain experts? | ✓ | The Blackblot PMTK Action Model™ allows managers to inter-correlate tasks for maximum effect and apply proper sequencing and job planning. |