Mobile nav

Lean Startup Revolutionizing Product Management

Question"Hasn't lean startup revolutionized product management?"

According to PMTK, lean startup is wholly unrelated to product management.

The Lean Startup is a largely unproven theory that advocates iterative development (e.g., Agile) and frequent incremental product releases instead of engaging in preliminary, thorough, and systematic market research followed by a phased and pre-planned product development cycle.

The general premise in experimental discovery-driven approaches is that ongoing customer feedback continually helps test the market's receptiveness to the product and its features and quickly allows for any required corrections to marketing activities and product development efforts.

The main limitations are that discovery-driven approaches do not scale well, which renders them not fitting for large and complex projects and products, they depend on fluctuating and possibly inconsistent customer feedback which makes the product susceptible to erratic shifts in concept and feature scope (excessive pivoting), can be quite costly if many scoping and architecture corrections are merited, and they do not provide sufficient and reliable information for making sound strategic decisions.

For more information, see the Blackblot PMTK Book: Second Edition.