PMTK Action Model
The PMTK Action Model is a reference framework which governs the sequence of using Blackblot Product Manager's Toolkit® (PMTK) templates. It is also an operational framework that demonstrates the process and phases of performing and correlating product planning tasks with product marketing tasks.
A component of the PMTK Action Model depicts tools that promote process efficiency since product management is comprised of extremely well-ordered and well-disciplined processes.
Note: In the diagram below, place the mouse pointer over any "PMTK Action Model" element to view a description box.
PMTK Action Model
| R E S E A R C H |
▼Product Planning▼ | L E A R N I N G |
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| Planning► | Definition► | Development► | Maintenance► | ||
| Describe market problems and needs | Define solutions to market problems | Build solutions that solve market problems | Sales channels support and product revisions | ||
| Market Requirements | Features Matrix | Pricing Model | Win/Loss Analysis | ||
| Use Cases | Product Roadmap | Product Evangelism | Customer Visit | ||
| ▼Product Marketing▼ | |||||
| Evaluation► | Strategy► | Readiness► | Execution► | ||
| Examine opportunities to serve the market | Formulate the market approach | Prepare market tactics and MarCom activities | Deliver value and build competitive advantage | ||
| Business Case | Corporate Mission | Company Profile | Company Presentation | ||
| Competitor Analysis | Product Positioning | Product Backgrounder | Product Presentation | ||
| Product Comparison | Value Documents | Collateral Matrix | Lead Generation | ||
| Market Plan | Launch Plan | Marketing Review | |||
| E X E M P T |
▼Process Efficiency▼ | F O R M A L |
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| People► | Decisions► | Deliverables► | Learning► | ||
| Instill flow and structure at work | Bring closure and secure commitment | Present and share work output | Assess and measure performance | ||
| Meeting Rules | Decision Making | Generic Templates | Gap Analysis | ||
| Management by Objectives | Deliverable Sign-Off | Bundle Book | Performance Review | ||