Blackblot^® Product Management Expertise™

Learn PMTK^®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets

The Blackblot Strategic Product Marketer™ (SPMK) course is a one-day advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing.

Delivered through an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit^® (PMTK) methodology to teach participants how to effectively market products in a market-driven organization.

Participants will explore the foundations of strategic product marketing, focusing on the marketing domain, product marketing methods, and the role of the product marketer.

The course progresses through key fundamentals, including market segmentation, B2B buyer personas, and market research. Building on this foundation, it introduces essential and advanced concepts in value creation, competitive differentiation, and product positioning.

Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms.

By the end of the course, participants will be able to construct a comprehensive strategic product marketing outline that emphasizes superior perceived value and a competitive advantage.

This course is ideal for professionals seeking to deepen their expertise in strategic product marketing through a structured, proven methodology.

Who Should Attend

• Product Marketers – Professionals defining product positioning, messaging, and differentiation within competitive markets.
• Product Managers – Practitioners involved in go-to-market planning who seek structured methods for collaboration with marketing teams.
• Marketing Professionals – Specialists focusing on product communication and strategic messaging to enhance clarity and market impact.

Key Outcomes for Participants

• Develop B2B buyer personas to guide messaging
• Understand the role of strategic product marketing
• Apply segmentation to define and assess target markets
• Distinguish between basic and advanced value propositions
• Create positioning and messaging aligned with market needs
• Define competitive advantage using a structured methodology
• Build a marketing outline focused on superior perceived value and differentiation

A full curriculum and daily agenda are available in the course syllabus.

Blackblot Training Package (No Extra Charge)

• Lifetime access to the PMTK professional template collection
• Lifetime updates to PMTK templates
• Digital course slides and work plan
• Official course certificate (digital copy)

All materials are provided in English.

Course Availability

• Private Onsite Courses – For corporate product teams (minimum five participants), offered worldwide.
• Public Online Courses – Offered periodically for individuals and distributed teams.

For pricing, scheduling, or further information, contact the Blackblot team.