Effects of being Technology-driven

Question: "What are the common effects of being technology-driven?"

Answer: First and foremost, technology-focused product definition (as opposed to market-focused product planning) will often create technology-driven products that are detached from market needs. This means that we now have a technology-rich and/or feature-laden "solution" that is looking in the market for a "problem" to solve.

Another difficulty is that a technology-driven corporate environment is detrimental to the ability of any market-driven product manager to do their job. This issue is explained in length in the "Who's driving your company?" chapter in the Blackblot PMTK Book.

For an educational questionnaire that explores the effects and degree of the technology-driven environment which product management professionals may experience at their workplace, see Blackblot's Technology-Driven Questionnaire.