Digital Product Management

Question: "What is digital product management?"

There is no such thing as digital product management. Likewise there is no such thing as analog product management.

There is only product management. Product management as a discipline can be applied to many types of goods and services, in either B2B or B2C markets.

For example, the principles of product management, as outlined in the Blackblot PMTK Methodology™, are universal.

Accordingly, Blackblot PMTK is used by high-tech companies in the fields of hardware, software, internet, telecom, cellular communications, and is also used by service and manufacturing companies in traditional industries such as banking, pharmaceuticals, bio-tech, military, instrumentation, and light manufacturing.

To learn more about the very basics of product management according to the Blackblot PMTK Methodology™, please see the What is Product Management? video.