Amazon Working Backwards
Question: "Is there something similar to the 'Amazon Working Backwards' process in PMTK?"
The Amazon Working Backwards process is a clever way to quickly validate product ideas.
The Amazon process is focused on writing a fictional, internal press release that is used to judge the marketplace chances of success of a product or feature.
The press release, perhaps several revised versions of it, is circulated internally at Amazon and if the subjective feedback from the team members is positive then this will prompt an official development process.
In Blackblot Product Manager's Toolkit® (PMTK), the Amazon Working Backwards process can be accomplished by completing the PMTK Product Backgrounder and/or the PMTK Press Release Questionnaire for a yet undeveloped feature or product.
- Product Backgrounder – Product/service overview information at a glance.
- Press Release Questionnaire – Eliciting targeted information for creating meaningful press releases.