I am responsible for identifying and articulating market requirements that later help define a product’s feature set.

I am responsible with being a market expert and building knowledge relative to technology, products, customers, and competitors.

My key deliverables are mostly product planning related and include Market Requirements Documents (MRD).

I mostly communicate with people in the sales and engineering departments.

Please complete the form...

Yes

No

Strategic Product Management for Marketers™ Course

I am responsible for planning and executing outbound activities aimed at generating product awareness, differentiation and demand.

I am responsible with being a marketing expert and implementing marketing processes and executing marketing tasks using marketing tools.

My key deliverables are mostly product marketing related and include business cases and marketing plans.

I mostly communicate with people in the sales and marketing communications departments.

Please complete the form...

Yes

No

Market-Value Pricing™ Course

I manage a product pricing process in my company.

I often contribute to product pricing activities in my organization.

My role demands the use of tools and processes that aid the making of actual pricing decisions.

Please complete the form...

Yes

No

Interactivity and Communication™ Course

I am responsible for communicating with diverse external audiences, ranging from customers and journalists to analysts.

I often perform crucial outbound activities such as delivering a product demo or preparing a product review guide.

My role demands I develop a range of soft skills such as negotiation, team management, public addressing, authoring and business etiquette.

Please complete the form...