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PMTK
Action Model
The PMTK Action Model is a reference framework which
governs the sequence of using Blackblot Product Manager’s
Toolkit™ templates. It is also an
operational framework that demonstrates the process and phases of performing
and correlating product planning tasks with product marketing tasks.
A component of the PMTK Action Model depicts tools that
promote process efficiency since product management is comprised of extremely
well-ordered and well-disciplined processes.
· Free - download the PMTK Action Model for printing
(PDF format).
Note: In
the diagram below, place mouse pointer over any PMTK Action Model element to view description
box.
PMTK Action Model
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R
E
S
E
A
R
C
H
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▼Product Planning▼
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L
E
A
R
N
I
N
G
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Planning►
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Definition►
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Development►
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Maintenance►
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Describe market problems and needs
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Define solutions to market problems
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Build solutions that solve market problems
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Sales channels support and product revisions
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Market Requirements
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Features Matrix
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Pricing Model
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Win/Loss Analysis
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Use Cases
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Product Roadmap
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Public Relations
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Customer Visit
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▼Product Marketing▼
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Evaluation►
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Strategy►
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Readiness►
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Execution►
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Examine opportunities to serve the market
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Formulate the market approach
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Prepare market tactics and MarCom activities
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Deliver value and build competitive advantage
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Business Case
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Corporate Mission
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Company Profile
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Company Presentation
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Competitive Analysis
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Product Positioning
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Product Backgrounder
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Product Presentation
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Product Comparison
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Value Documents
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Collateral Matrix
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Lead Generation
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Market Plan
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Launch Plan
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Marketing Review
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E
X
E
M
P
T
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▼Process Efficiency▼
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F
O
R
M
A
L
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People►
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Decisions►
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Deliverables►
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Learning►
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Instill
flow and structure at work
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Bring
closure and secure commitment
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Present
and share work output
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Assess
and measure performance
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Meeting Rules
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Decision Making
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Generic Templates
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Gap Analysis
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Management by Objectives
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Deliverable Sign-Off
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Bundle Book
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Performance Review
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This model is taught in the Strategic Product
Management™ seminar.
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