PMTK Action Model
The PMTK Action Model is a reference framework which governs the sequence of using Blackblot Product Manager’s Toolkit® (PMTK) templates. It is also an operational framework that demonstrates the process and phases of performing and correlating product planning tasks with product marketing tasks.
A component of the PMTK Action Model depicts tools that promote process efficiency since product management is comprised of extremely well-ordered and well-disciplined processes.
This model is taught in the Strategic Product Manager™ course.
Note: In the diagram below, place the mouse pointer over any "PMTK Action Model" element to view a description box.
|Describe market problems and needs||Define solutions to market problems||Build solutions that solve market problems||Sales channels support and product revisions|
|Market Requirements||Features Matrix||Pricing Model||Win/Loss Analysis|
|Use Cases||Product Roadmap||Product Evangelism||Customer Visit|
|Examine opportunities to serve the market||Formulate the market approach||Prepare market tactics and MarCom activities||Deliver value and build competitive advantage|
|Business Case||Corporate Mission||Company Profile||Company Presentation|
|Competitor Analysis||Product Positioning||Product Backgrounder||Product Presentation|
|Product Comparison||Value Documents||Collateral Matrix||Lead Generation|
|Market Plan||Launch Plan||Marketing Review|
|Instill flow and structure at work||Bring closure and secure commitment||Present and share work output||Assess and measure performance|
|Meeting Rules||Decision Making||Generic Templates||Gap Analysis|
|Management by Objectives||Deliverable Sign-Off||Bundle Book||Performance Review|