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Product Management Team Model

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Blackblot Product Management Team Model

Blackblot Product Management Team Model

 

The role of a product manager is challenging, complex and often misunderstood.  Across the high-tech industry, the product manager title is used in many ways to describe drastically different duties and responsibilities.  Diverse interpretations regarding the role of the product manager have created for some an untenable situation where they struggle to define their own role.

 

Properly defining and structuring the roles and responsibilities of the product management team will enable the team members to be more efficient and productive; leading to better revenues and higher-quality products that meet customer needs.

 

Blackblot’s training and consulting services tackle the organizational challenges faced by modern high-tech product managers and resolve them by formalizing and structuring the responsibilities and makeup of the product management team.  Blackblot’s independently developed Product Management Team Model is the basis for the transformational process.

 

For more information, please read the Product Management Team article.

 

 

Product Management Team Model

 

Role

Responsibility

Goal

Expertise

Product Planner

(Strategic Role)

Identify and articulating market requirements

Satisfied product buyers and users

Market Expert

Product Marketer

(Strategic Role)

Generate awareness, differentiation and demand

Satisfied sales force

Marketing Expert

Sales Engineer

(Tactical Role)

Outbound product-centric activities, i.e., pre-sale support and product demos

Customer knowledge of product value and functionality

Advocacy Expert

MarCom Manager

(Tactical Role)

Conception and copywriting of all collateral material

Consistent company image and positioning in the marketplace

Media Expert

Director of Products

(Strategic Role)

Balancing corporate goals with long-term market trends and opportunities           

Successful corporate product line strategy

Strategy Expert

 

 

 

This model is taught in the Strategic Product Management™ seminar.

 

 

 

 

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