Blackblot Product Definition Team Model
Product definition is a critical starting point in the delivery of any new product. In many companies, there are recognized product development teams and processes, but a clear concept and establishment of a product definition team and process is often absent.
The lack of a cross-departmental product definition team and a market-driven product definition process to match, may lead to misconceived products with lower success rates. Without a clear guide on how to build, define and structure the individual roles in a product definition team, coupled with a structured and documented process to follow; there is a very strong chance of a highly inefficient product definition process taking place.
This inefficiency can be successfully countered with the concept of a well-defined team of individuals (belonging to both the product management and engineering departments) that have different roles and different domains of expertise, which follow a structured, repeatable product definition process.
This model is taught in the Strategic Product Manager™ course.
|Product Planner (Strategic Role)||Articulate market problem||Market Requirements||MRD ("What to solve?")||Market Expert|
|Product Architect (Tactical Role)||Devise functional solution||Product Requirements||PRD ("How to solve?")||Product Expert|
|Lead Developer (Technical Role)||Design product implementation||Product Attributes and Specifications||Tech. Spec. ("How to build?")||Technology Expert|