iPhone Product Positioning

Question: “If I were to write a Positioning Statement for the Apple’s iPhone, I would write it this way: ‘For the <mobile user> who <needs a single multipurpose handheld device>, the <iPhone> provides <a phone with Internet access and a widescreen audio/video player>. Unlike <a BlackBerry>, the <iPhone is years ahead with an ever-growing . . . → Read More: iPhone Product Positioning