MRD Documents in PMTK

Question: “In Blackblot PMTK there are two MRD templates; the PRM MRD and the PMTK MRD. Are these documents interchangeable and what exactly is the difference between these two?”

Answer: The PRM MRD and the PMTK MRD template documents in the Blackblot Product Manager’s Toolkit® (PMTK) collection of templates, represent two very different approaches . . . → Read More: MRD Documents in PMTK

B2B vs. B2C Product Management

Question: “What are the key differences between B2B and B2C product management?”

Answer: The principles of product management are universal and apply similarly to all types of products and industries. Product management principles can be used in the very same manner to manage consumer goods, B2B goods, non-tangible services, etc’.

The key difference between . . . → Read More: B2B vs. B2C Product Management

Communication between Product Management and Development

Question: “I am finding it hard to ensure that my market requirements are clearly communicated to all developers in the project team. In the perfect scenario, I assume this would be the responsibility of the Project Manager, but that does not seem to cover all the bases in our organization. Can you recommend some . . . → Read More: Communication between Product Management and Development

Product Planner Vs. Product Architect

Question: “We are back from the training and I need a tool or table to quickly explain to a work peer the key differences between a Product Planner and a Product Architect. Can you help?”

Answer: The following table summarizes the key differences between a Product Planner and a Product Architect.

### Product Planner . . . → Read More: Product Planner Vs. Product Architect

MRD Quality Metrics

Question: “My company is in the process of adopting the Blackblot format of writing MRD’s and we are seeking some tangible metrics to help us verify that we are properly implementing the methodology.

1) How can we measure the quality of articulation of the market requirements? For example, the statement “User shall be able . . . → Read More: MRD Quality Metrics