Question: “I am a product marketing manager with an international corporation that designs and manufactures plastic products. I have been tasked with preparing a market study report and a competitive analysis report for one of our products. Which resources are required to prepare these reports? What are the key points in these reports? Which . . . → Read More: Preparing a Market Study Report
Question: “Product management is often described as representing outbound and inbound activities. What are outbound and inbound activities?”
Answer: In their generic meaning, outbound and inbound activities, a.k.a. upstream and downstream activities, refer to the interaction efforts and the bi-directional flow of information between a company and its target markets.
In the context of . . . → Read More: Outbound and Inbound Activities