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Question: “How can we measure the success or failure of a product?” Answer: The most common notion among many companies for a product to be designated as a “Commercial Failure” means that the company acknowledges two years after launch that there is no chance to recoup the entire investment made so far in the . . . → Read More: Measuring Product Success or Failure Question: “Why is it important to have a product management methodology? How can you identify a sound methodology?” Answer: These questions require elaboration on several issues. What is a methodology? A methodology is a set of well-documented (and time-tested) principles and methods which govern a particular discipline or body of knowledge. The methodology, with . . . → Read More: The Importance of Having a Product Management Methodology Question: “How many products can a product manager work on effectively at one time? In my experience I’ve met several product managers and all of them were working at several (from 2 to 5) products at the same time. But all the products were not huge. What is the optimal number of products to . . . → Read More: Optimal Number of Products to Work On Question: “You had mentioned that there are no real programmatic tools presently available on the market for product management. You also said that this has resulted in a situation where the best tool for product management currently available is MS-Office. Please elaborate on this topic.” Answer: The term “programmatic” has a dual meaning of . . . → Read More: Programmatic Tools for Product Management Question: “From a product management point of view, should free services be planned and marketed differently than paid ones?” Answer: From a product management perspective the planning of a product and its marketing, regardless of if this product is provided for free or for a fee, should be done similarly and according to the . . . → Read More: Free or Fee Products and Services |
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