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Question: “Quite frankly, so called product management is really all about having some good old fashioned common sense. For example, why do we need an MRD if with Agile we can just build the product as we go and suffice with a Product Backlog?” Answer: Indeed a lot in product management represents common sense . . . → Read More: Benefit of Using MRD Question: “I am finding it hard to ensure that my market requirements are clearly communicated to all developers in the project team. In the perfect scenario, I assume this would be the responsibility of the Project Manager, but that does not seem to cover all the bases in our organization. Can you recommend some . . . → Read More: Communication between Product Management and Development Question: “There is always some contention between Product Management and the other organizational departments, particularly with Development. How can we foster healthy interpersonal relationship across various departments in an organization?” Answer: Good interpersonal interaction within a company is achieved only by ensuring that roles and responsibilities are profoundly clear, understood by everyone, and are . . . → Read More: Division of Labor – Product Management Question: “Is the Quality Assurance (QA) Engineer a part of the Development or the Product Management department?” Answer: Quality Assurance (QA) cannot be part of Development because of the inherent conflict of interests. QA and Development are two separate entities, which is demonstrated well in the MSF Team Model. Please see the Microsoft Solutions Framework . . . → Read More: Quality Assurance and Product Management Question: “Can technical engineers who had many years in development become good product marketers?” Answer: Formally training engineers on a range of marketing practices can indeed lead to “cold, raw fish (AKA Sushi)” situations – a technical mindset in marketing to describe the product. The key is to have the training teach the necessary . . . → Read More: Technical Engineers and Marketing |
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