SkilledA user that is comfortable using the product to perform job tasks (average user).
Skimming (Pricing Tactic)Briefly charging a relatively high price upon product launch.
Social CompetenceThe set of human interaction skills which relate directly to communicating and managing relationships with others in a professional environment’s social structure.
Soft SkillsNon-technical, communicative and personal abilities used in business.
SolutionAn answer which removes or controls the problem.
Strategic AptitudeThe long-term planning and decision making abilities that help achieve corporate objectives.
StrategyA coordinated set of long-term decisions that help achieve corporate objectives. Two common goals of any strategy are to: 1) Provide more value than the competition. 2) Help build a sustainable competitive advantage.
Subscription Fee (Licensing)A one time fixed charge that enables limited time use of the product.
Superior Perceived ValueA state where customers perceive the product gives a net value more positive than its alternatives.
Superior Perceived Value FormulaSuperior perceived value = competitive advantage + value
SupplyQuantity of a product that will be offered to the market by suppliers at various prices for a specific period.
Tactical ActivitiesAssignments, usually self-contained and specific that fulfill short-term business needs.
TacticsA set of actions taken to fulfill a strategy.
Target Market(s)The group or groups of customers selected by a firm to sell to.
TDM Buyer"Technology Decision Maker" buyer. The person who has the authority to decide what technology will be used by the company to do work or to develop products.
Technical Specification (Tech. Spec.)A highly detailed description of the solution’s design, attributes and standards.
Technology ProblemChallenges in applied science. The solution is scientific research.
Technology-drivenA product delivery strategy that is based on producing and delivering products that we conceive.
Terms Schedule for delayed payment(s).Credit
Unique Selling Proposition (USP)A key "statement" that describes the distinct and compelling value of the product, which sets the product apart from other competing products.
Usage Fee (Licensing)A charge per unit of measure that is tallied at regular intervals.
UserThe entity that interacts with the product.
ValueThe worth derived by the customer from owning and using the product.
Voice Of The Customer (VOC)The process for eliciting needs from customers. It embodies a market-driven approach that involves spending time with current and future customers to determine past, present and future market problems that customers need to solve in order to meet their business goals and objectives.
Volume Price (Discount)Discount provided to a large quantity purchase. The exact number of product licenses acquired is stated.
