Blackblot Product Management Glossary
Many perspectives abound as to what the marketing and product management disciplines are responsible for and how to define them. These interpretations vary significantly to a point where job titles and their associated responsibilities are interpreted very differently by different companies. This diversity also influences the professional terminology that shapes corporate processes.
It is therefore useful to have a set of clear definitions that help establish a common understanding. The following are Blackblot’s definitions as they are used throughout all of Blackblot’s course materials and PMTK.
Blackblot views product management as an occupational domain that holds two professional disciplines: product planning and product marketing. Product management, product planning, and product marketing are three key terms defined by Blackblot as follows:
- Product Management - occupational domain which contains two professional disciplines: product planning and product marketing.
- Product Planning - ongoing process of identifying and articulating market requirements that define a product’s feature set.
- Product Marketing - outbound activities aimed at generating product awareness, differentiation and demand.
Based on the premise of the above key terms and their definitions, Blackblot has developed a list terms that it uses in its training programs and material. For a comprehensive list of Blackblot’s product management terms and their definitions, please view the scroll box below.
Actual Relative Value
Actual Resultant Value
Actual Value Formula
Blackblot Product Frames Model
Business To Business
Business To Consumer
Captive Product (Pricing Tactic)
Company Core Competency