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Blackblot Product
Management Expertise™ |
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Blackblot Product
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Services
> Glossary
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Blackblot Product Management Glossary Many perspectives abound as to what corporate marketing and
product management disciplines are responsible for and how to define
them. These interpretations vary
significantly to a point where job titles and their associated
responsibilities are interpreted very differently by different
companies. This diversity also
influences the professional terminology that shapes corporate processes. It is therefore useful to have a set of clear
definitions that help establish a common understanding. The following are Blackblot's definitions
as they are used throughout all of Blackblot's courseware and PMTK. Blackblot views product management
as an occupational domain that holds two professional disciplines: product
planning and product marketing.
Product management, product planning, and product marketing are three
key terms defined by Blackblot as follows: · Product Management - occupational domain which
contains two professional disciplines: product planning and product
marketing. · Product Planning - ongoing process of identifying
and articulating market requirements that define a product’s feature set. · Product Marketing - outbound activities aimed at generating
product awareness, differentiation and demand. Based
on the premise of the above key terms and their definitions, Blackblot has
developed a list terms that it uses in its training programs and material. For a comprehensive list of Blackblot’s product
management terms and their definitions, please view the scroll box below. ·
Free - download
the Blackblot
Product Management Glossary in PDF format and in BGL format (for use with Babylon). |
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