Blackblot Support Articles

People learn in different ways, often showing preference to a particular learning mode.  Recognizing the diversity in learning preferences, Blackblot employs a multi-modal approach for delivering professional content.  This approach is based on three recognized modes of knowledge transfer: instructor-led training, computerized content retention tools (CRT), and self-study.

Blackblot provides professional text articles which support Blackblot’s product management training program, and allow product management professionals to assimilate information in self-study mode.

Download the Blackblot Articles Pack, or view below each article individually.

Strategic Product Management™ Seminar

·  Who’s Driving Your Company? – Exploring the three different approaches to product delivery strategies: technology-driven, sales-driven, and market-driven.  CRT available.

·  Product Management Team – Solution to formalize and structure the responsibilities and makeup of the product management team.  CRT available.

Procedural Requirements Management™ Seminar

·  Product Definition Team – Description of a market-focused product planning process for high-tech companies including a solution to formalize and structure the makeup and responsibilities of the product definition team.  CRT available.

·  Crafting Market Requirements – Demystifying the task of crafting quality market requirements using a comprehensive and structured methodology, called the “Procedural Requirements Management” model.  CRT available.

Business and Market Planning™ Seminar

·  Concept of Marketing – Insight into the concept, structure and elements of the marketing domain.  CRT available.

·  Value-Marketing Model – Presenting the underlying concepts of the value marketing method and how to perform value marketing through marketing messages.  CRT available.

Market-Value Pricing™ Seminar

·  Extending Product Life Cycle Stages – Considerations, practices and rational to extend PLC stages and present strategies that can be used at different PLC stages to help establish market dominance and drive sales.

Miscellaneous Professional Articles

·  The Market-Driven Certification – Historical background of the “Blackblot Product Management Professional™” (BPMP) certification program.